Privacy policy


Principal Insight (“KeworX”, “us”, “we”, or “our”) is a company registered at 22 Amity Court, Cardiff, UK, under registry code 11271545. Principal Insight operates software offered as a service online for Amazon sellers through


We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at

Your privacy is of the utmost importance to us and we commit to protect and not to share your personal data with unaffiliated third parties. User data is safely collected and stored in the EU where our infrastructure is hosted.

Collection and Use of User Data

We collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. We collect such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with KeyworX  and our ability to properly provide our Service.

Unregistered Website Visitors: we only collect browsing-related and non-personally-identifying information using anonymous data collection services outlined below as well as direct analytics.

Registered Webapp Users: we only collect data related to your registration information within (first and last name, email, hashed password, business name, registered business or home address, VAT number when applicable) and your use of our Service (cookies, logins, in-app browsing, tracked keywords and products or any Service-related metrics, IP and MAC address, anonymous data collection services). As such, browsing data becomes similarly personally-identifying for registered webapp users.

None of this user data is shared with unaffiliated third parties and all of it is safely stored in secure and state-of-the-art infrastructure in the EU. The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Subscription and Payments

None of your payment information is stored by us. We are a merchant of one of the top and most secure and trusted global payment gateways through which payment is securely processed and we do not have access to any of your payment data.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Third Party Services

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Third-party services currently in use include:

Anonymous Analytics: Google Analytics, Facebook Ads conversion tracking, Google AdWords conversion tracking, Display Advertising extension for Google Analytics, Twitter Ads conversion tracking, Mixpanel, Fullstory, Crisp Chat.

International Transfer

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the EU and choose to provide information to us, please note that we transfer the information, including Personal Information, to the EU and processes it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.


We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Service.

Business Transaction

If Principal Insight is involved in a merger, acquisition or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.

Privacy Policy Changes

We may change this Privacy Policy from time to time, and in our sole discretion, mostly with minor changes. Your continued use of our site and Service after any change in this Privacy Policy will constitute your acceptance of such change.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.